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e l i z a  [ w e e ]
[e] ewee@dogmo.com
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Q u a l i f i c a t i o n s
  • Thorough understanding of both web and print processes.
  • Excellent knowledge of software, platforms and web technologies.
  • Strong project management, user interface, and information architecture skills.
  • Comprehensive knowledge of HTML, JavaScript, graphics and layout software.
  • Thorough understanding of technology, production, business, and creative issues.
  • Strong written, verbal and organizational skills.
  • Strong conceptual and typography skills.
  • Illustration and drafting ability, more than 30 years of oil painting experience.

  • Over 10 years of experience in online media (i.e. around for Web 1.0, and still kicking with Web 2.0).
  • Adept at balancing all aspects of information delivery--from print to web and back.
  • Proven multitasking ability, thrive under deadline pressure, established team player.


W o r k   E x p e r i e n c e
Assistant Production Manager
PC World Magazine, GamePro Magazine | San Francisco, CA
Jan 2003 - present
  • Responsible for converting a TIFFIT/P1 workflow to 100% PDF/X-1a workflow.
  • Provide prepress, proofing, and troubleshooting for 80 advertiser files monthly.
  • Responsible for all aspects of traffic--advertiser contact, file troubleshooting, printer liason, proofer maintenance, financial/paperwork checks. Zero production makegoods in 5 years (and counting!).
  • Calibration and maintenance of proofing equipment.
  • Responsible for all aspects of online production--translating print articles to XML; working as the intermediary for AppDev, Edit, and Art; troubleshooting XML and HTML files; updating static HTML pages as needed; pushing pages and images live using CMS and in-house tools; image production as needed.
  • Review and troubleshooting of XSLT, feedback for updating internal schema.
  • Primary licensing contact from 2003-2006 (when the feeds were moved from push to pull) for all monthly feeds. Responsible for generating, delivering, and troubleshooting the feeds.
  • Software proficiency includes Mac OS and Windows, Adobe CS3 (InDesign, Illustrator, Photoshop), Excel, Word, Acrobat, Pitstop, DALiM TWiST.
  • Hand-code XML and HTML in XMetal and text editors. Working knowledge of CSS, Javascript, Flash.
  • AdOps tasks as needed--scheduling newsletters in DART, online graphics on immediate turnaround. Updating advertiser-sponsored pages using CMS system.


Senior Online Designer
PCWorld.com | San Francisco, CA
June 1999 - Dec 2000
  • Web and Print Design, HTML, Javascript, Information Architecture, Graphics.
  • Involvement at all levels of research, development and design for PCWorld.com and its network of sites.
  • Supervision of production artists and outside contractors.
  • Development of training and assessment program for entry-level production artists and designers.
  • Technical liaison for the Business Development, Audience Development, and Online Marketing staff.
  • Responsible for consistent branding within all collateral materials from print and online advertising to co-branded sites and new products.

Designer and Illustrator
San Francisco, CA | Northampton, MA
Jan 1993 - present
  • Adept at creating client-specific solutions for a variety of design problems.
  • Design, information architecture, and user interface of webpages.
  • Over 15 years of experience with both traditional and digital media.
  • Design, illustration and photography for print and online publications.
  • Exceptional customer service and willingness to over-deliver.

Treasurer and Mural Artist
San Francisco, CA
June 1997 - Oct 2000


Treasurer, Board of Directors | Precita Eyes Mural Center
  • Responsible for the business and operational decisions for a community-based arts organization.
  • Administration of over $250,000 annually.
  • Implementation of a Capital Campaign to raise over $500,000.
  • Member of the Marketing/Development Committee and the Capital Campaign Committee.
Mural Designer and Painter
  • Participating artist on several murals throughout the San Francisco Bay Area.
  • Responsible for all levels of planning, design, color consultation, illustration and painting.
  • Organization, publicity, and supervision for community paint-ins involving over 300 volunteers and students.
  • Presentations and meetings with the Arts Commission, Parks and Recreation, and the Chinatown Resource Center.

Marketing Communications Coordinator and Graphic Designer
DiCon Fiberoptics, Inc. | Berkeley, CA
Feb 1998 - May 1999
  • Website design, Information Architecture, HTML Coding, and Maintenance.
  • Programming and content of web-based marketing materials.
  • Development of graphic elements and user interface for 125 page corporate website.
  • Advertisement design, product catalog layout and design, package design, tradeshow graphics, and corporate identity.
  • Allocation and implementation of over $350,000 annually: Advertising, Product Catalog, Tradeshows and all other Collateral Materials.
  • Negotiations with publications generated over $20,000 in savings.
  • All level of conference services: Tradeshow marketing, planning, coordination and execution of events.
  • Mechanical diagrams, file conversions and software support.

E d u c a t i o n

Graphic Design Certificate Program
UCBerkeley Extension | San Francisco, CA
Jan 1996 - Jan 1998
  • Trained in both traditional and digital layout / prepress methods.
  • Created complete and consistent signage, identity, packaging, and advertising.

Bachelor of Arts, Fine Arts
Amherst College | Amherst, MA
Sept 1988 - June 1992
  • Established strong foundation in Fine Arts.
  • Main topics explored included painting, printmaking, and illustration.
  • Additional concentration in Geology.


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